CREATING AN IMPACT
Super Bowl LII
The goal for Super Bowl LII was simple – to use the platform to tell the Minnesota story of the Bold North and leave a lasting Legacy.
Forward-thinking marketing and guest-focused strategies led to economic impact of more than $400MM, generated over 11.5B media impressions and 1,000,000 visits. Through a customer survey, more than 83% of visitors intended to return Minnesota. A favorite quote from a corporate Super Bowl sponsor said “I don’t know what we’re going to do now that we’re cool.”