Bold North Associates

Wendy Blackshaw

Strategic marketing innovator, aggressive revenue generator and collaborative leader.


Known as strategic alliances brand visionary and dynamic leader who has generated over 100 million dollars in sponsorship revenue, co-op advertising, media sales, and billions of brand impressions in collaborative leadership roles with the Minnesota Super Bowl Host Committee, Sun Country Airlines, Mall of America, and Minnesota North Stars.

As Senior Vice President of Marketing and Sales for the MN Super Bowl Host Committee, Wendy led a top team, exciting strategy and aggressive plan raising $53M in private corporate funding, created the “Bold North” brand and developed and executed the day “Super Bowl LIVE” that attracted more than 1M people and introduced Minnesota to the world as a great place to live work and play.

Previously, as Senior Vice President of Marketing at Sun Country Airlines, she created and built innovative branding strategies including the “Hometown Airline” and Sun Country Vacations, and was responsible for all marketing, partnerships, and PR.

Recognized as an innovator in strategic marketing, she maximizes revenue generation. As the Vice President of Marketing at Mall of America, she drove 40M visits and $2B in revenue annually. Known for many firsts, she collaborated to develop the iconic “Place for Fun in Your Life” brand, developed an Events Program driving over 300 annually, developed the first retail sponsorship program in the country bringing in over $10M.


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